{"id":2769,"date":"2026-03-10T19:56:00","date_gmt":"2026-03-11T01:56:00","guid":{"rendered":"https:\/\/creston.com.mx\/?p=2769"},"modified":"2026-03-10T23:15:54","modified_gmt":"2026-03-11T05:15:54","slug":"presentan-diplomado-en-diseno-y-gestion-de-marketing","status":"publish","type":"post","link":"https:\/\/creston.com.mx\/index.php\/03\/presentan-diplomado-en-diseno-y-gestion-de-marketing\/economia\/2026\/","title":{"rendered":"Presentan diplomado en Dise\u00f1o y Gesti\u00f3n de Marketing"},"content":{"rendered":"\n<p>.<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><em>UAZ y Secretar\u00eda de Econom\u00eda estrechan lazos para fortalecer el emprendimiento, la innovaci\u00f3n y la vinculaci\u00f3n acad\u00e9mica con el sector productivo.<\/em><\/strong><\/p>\n\n\n\n<p>.<\/p>\n\n\n\n<p>Con el prop\u00f3sito de fortalecer el emprendimiento, la innovaci\u00f3n y la vinculaci\u00f3n acad\u00e9mica con el sector productivo del estado, la Licenciatura en Mercadotecnia de la Universidad Aut\u00f3noma de Zacatecas (UAZ), present\u00f3 el diplomado en Dise\u00f1o y Gesti\u00f3n de Marketing, en colaboraci\u00f3n con la Secretar\u00eda de Econom\u00eda (SEZAC), instancia con la que adem\u00e1s se firm\u00f3 un convenio de colaboraci\u00f3n.<\/p>\n\n\n\n<p>En representaci\u00f3n del rector \u00c1ngel Rom\u00e1n Guti\u00e9rrez, la secretaria general Lorena Jim\u00e9nez Sandoval, subray\u00f3 que el objetivo central de esta alianza es la formaci\u00f3n de los estudiantes, permiti\u00e9ndoles establecer conexiones reales con el \u00e1mbito laboral. Se\u00f1al\u00f3 que la firma formaliza acciones que ya se realizaban de manera cotidiana entre la Universidad y la SEZAC.<\/p>\n\n\n\n<p>Asimismo, felicit\u00f3 al responsable de la Licenciatura en Mercadotecnia, responsable del programa Ricardo B\u00e1ez Leal, destacando que, a pesar de ser una licenciatura joven, ha logrado consolidarse con el respaldo de su comunidad estudiantil. A\u00f1adi\u00f3 que el diplomado tambi\u00e9n funcionar\u00e1 como un espacio de capacitaci\u00f3n y actualizaci\u00f3n para personal de diversas empresas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/creston.com.mx\/wp-content\/uploads\/2026\/03\/Diplomado-gestion03-1024x683.jpeg\" alt=\"\" class=\"wp-image-2770\" style=\"aspect-ratio:1.4992732765254069;width:552px;height:auto\" srcset=\"https:\/\/creston.com.mx\/wp-content\/uploads\/2026\/03\/Diplomado-gestion03-1024x683.jpeg 1024w, https:\/\/creston.com.mx\/wp-content\/uploads\/2026\/03\/Diplomado-gestion03-300x200.jpeg 300w, https:\/\/creston.com.mx\/wp-content\/uploads\/2026\/03\/Diplomado-gestion03-768x512.jpeg 768w, https:\/\/creston.com.mx\/wp-content\/uploads\/2026\/03\/Diplomado-gestion03.jpeg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>Por su parte, la subsecretaria de Desarrollo Empresarial y Financiamiento, Ximena Monserrath Reyes Mug\u00fcerza, en representaci\u00f3n del secretario de Econom\u00eda Jorge Miranda Castro, expres\u00f3 su reconocimiento y compromiso con el fortalecimiento de la educaci\u00f3n, el emprendimiento y el desarrollo econ\u00f3mico de Zacatecas.<\/p>\n\n\n\n<p>Al presentar el diplomado, el responsable de la Licenciatura en Mercadotecnia, Ricardo B\u00e1ez Leal, explic\u00f3 que, aunque el programa es reciente, responde a una necesidad b\u00e1sica de la regi\u00f3n, dado el crecimiento sostenido de microempresas, emprendimientos y profesionales independientes que requieren herramientas estrat\u00e9gicas para competir y consolidarse.<\/p>\n\n\n\n<p>Detall\u00f3 que el enfoque central del diplomado es la integraci\u00f3n de marketing, comunicaci\u00f3n, datos y atenci\u00f3n al cliente, elementos que funcionan mejor cuando se conectan y se reflejan en la competitividad de proyectos y organizaciones. Igualmente, indic\u00f3 que se han incorporado herramientas de inteligencia artificial b\u00e1sica y m\u00e9tricas en tendencia, que permitir\u00e1n a los participantes interpretar informaci\u00f3n de manera estrat\u00e9gica.<\/p>\n\n\n\n<p>Finalmente, se\u00f1al\u00f3 que este curso fortalecer\u00e1 el talento estrat\u00e9gico en Zacatecas, potenciar\u00e1 proyectos e iniciativas profesionales en distintos \u00e1mbitos y brindar\u00e1 a cada participante herramientas concretas para mejorar resultados, optimizar proyectos y elevar su desempe\u00f1o.<\/p>\n\n\n\n<p>.<\/p>\n\n\n\n\n\n<p>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" width=\"870\" height=\"1024\" src=\"https:\/\/creston.com.mx\/wp-content\/uploads\/2025\/06\/Anuncio-salon-eventos-870x1024.jpg\" alt=\"\" class=\"wp-image-966\" style=\"aspect-ratio:0.8496112270054997;width:570px;height:auto\" srcset=\"https:\/\/creston.com.mx\/wp-content\/uploads\/2025\/06\/Anuncio-salon-eventos-870x1024.jpg 870w, https:\/\/creston.com.mx\/wp-content\/uploads\/2025\/06\/Anuncio-salon-eventos-255x300.jpg 255w, https:\/\/creston.com.mx\/wp-content\/uploads\/2025\/06\/Anuncio-salon-eventos-768x904.jpg 768w, https:\/\/creston.com.mx\/wp-content\/uploads\/2025\/06\/Anuncio-salon-eventos.jpg 1275w\" sizes=\"(max-width: 870px) 100vw, 870px\" \/><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>. UAZ y Secretar\u00eda de Econom\u00eda estrechan lazos para fortalecer el emprendimiento, la innovaci\u00f3n y la vinculaci\u00f3n acad\u00e9mica con el sector productivo. . Con el prop\u00f3sito de fortalecer el emprendimiento,&hellip; <\/p>\n","protected":false},"author":1,"featured_media":2771,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[3],"tags":[],"class_list":["post-2769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Presentan diplomado en Dise\u00f1o y Gesti\u00f3n de Marketing - Peri\u00f3dico Digital de Zacatecas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creston.com.mx\/index.php\/03\/presentan-diplomado-en-diseno-y-gestion-de-marketing\/economia\/2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presentan diplomado en Dise\u00f1o y Gesti\u00f3n de Marketing - Peri\u00f3dico Digital de Zacatecas\" \/>\n<meta property=\"og:description\" content=\". UAZ y Secretar\u00eda de Econom\u00eda estrechan lazos para fortalecer el emprendimiento, la innovaci\u00f3n y la vinculaci\u00f3n acad\u00e9mica con el sector productivo. . 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